Electric Daisy Carnival – Clairol Activation – Day-Glow Tats

Clairol and Live Nation came to us to to help launch a new product line for their EDC activation in 2016. The theme was “Color Crave”, so we worked with them to highlight the temporary hair color by designing bright, UV-Activated tattoos that had a watercolor look. Grace Lovejoy designed two-part stencils that could be applied in 3 minutes. We had lines around the building, and turned out to be a highlight for the festival activations!